• Egypt-based e-commerce platform Breadfast has raised $50 million in a pre-Series C round backed by Mubadala Investment Co., a Saudi billionaire family, SBI Investment Co., Olayan Financing Company, and other institutional investors.
• Founded in 2017 by Mostafa Amin, Muhammad Habib and Abdallah Nofal, Breadfast has grown from a bread delivery service into a vertically integrated platform offering groceries, pharmaceuticals, payments, private-label products, and coffee shops.
• The company will use the funding to expand infrastructure, scale logistics, and explore entry into new African markets ahead of a larger Series C round expected in H1 2026, as it positions itself for long-term growth and a potential global IPO.

Press release:

Egyptian e-commerce platform Breadfast has secured $50 million in a pre-Series C funding round, backed by Mubadala Investment Co., a Saudi billionaire family, Japan’s SBI Investment Co., and Olayan Financing Company, alongside venture capital and institutional investors.

Founded in Cairo, Breadfast has evolved from a fresh bread delivery service into a vertically integrated e-commerce platform offering groceries, pharmaceuticals, payment services, private-label products, and branded coffee shops. The company now controls a significant portion of its supply chain, enabling stronger margin management and operational efficiency.

The funding comes as Breadfast prepares for a larger Series C round in the first half of 2026. Proceeds from the current round will be used to expand infrastructure, strengthen logistics capabilities, and explore entry into new African markets.

Private-label products account for approximately 40% of Breadfast’s grocery sales, supporting pricing control and profitability. The company has set a target of capturing up to 3% of Egypt’s estimated $100 billion grocery market within three years.

Breadfast was reportedly valued at nearly $400 million in August 2025, with expectations that the latest round will increase its valuation as it moves closer to a potential global IPO. The company aims to position itself as a leading African commerce platform, drawing comparisons to Mercado Libre in Latin America and Kaspi in Kazakhstan.