Electronic mail has become one of our primary modes of communication today, particularly for entrepreneurs who rely on it for business communication. Yet as familiar as entrepreneurs may be with the medium, it's still important to be aware of several key rules for creating a good impression over email in the Arab world.
- Be polite. The rule is not merely
restricted to the Arab region. Always maintain polite conversation
language in your email correspondence. Keep in mind that a written
message does not reflect or render facial expressions and voice
tones. Choose your words carefully to avoid sending the wrong
- Show sympathy. Healthy partner relations
play a crucial part in sealing the deals. People in the Arab region
tend to invest in traditional communication approaches that involve
cordiality and friendliness. Make sure to be amiable and ask your
interlocutor if he or she is doing well, but naturally and
- Show that you care. people in the Arab
Region tend in their nature and character to do business with
someone they know or classify as a friend. Pay attention to careful
details relating to them, so that they would feel you care.
Congratulate a person on taking on a new job, wish him or her a
happy weekend or send your greetings on holidays and national
- Pick the right time. As with telephone calls,
it's best to email at an appropriate timing. People in this region
tend to give high importance to religious and national holidays, so
try to respect peoples' unavailability during those times of
- Pick the right title. Spammy or unnecessary
emails overload inboxes. Choosing the right title with a clear hint
on the content, however, gives your message the best chance of
- Be brief when possible. Every extra
unnecessary word in your email is a waste of your reader’s precious
time. Nowadays, people relying on email correspondence receive
hundreds of emails on a daily basis. Only those messages that are
brief and useful win the fastest replies.
- Sign your letter. Some names in the Arab
region are so popular or similar that it makes it hard to recognize
the sender. In any case, it helps to sign your letter with your
name spelled in both Arabic and English, and to add your
professional title and the company you represent.
- Never stop trying. Some people who are
not familiar with internet and information technologies may
actually not conduct the majority of their business communications
over email. Yet they may welcome a different communication
approach. Most of the time, you will need to build trust. Then
communicating then becomes much easier.
- Reach out on multiple channels. Emailing is an easy task. It’s swift and practical. Nevertheless, several other vital means shape and boost your individual relations with your partners at work. Phone calls and personal meetings are also highly effective and help enrich and strengthen existing partnerships.