Global alternative asset manager Investcorp has led a $11.2 million investment in Mumbai-based Bewakoof.com. IndigoEdge was the advisor to Bewakoof.com for the deal.
Founded in 2011 by IIT alumni Prabhkiran Singh and Siddharth Munot, Bewakoof.com is a direct to consumer online apparel company focussed on providing creative and distinctive fashion at affordable prices for trendy and contemporary Indians.
Prabhkiran Singh, Co-Founder and Director of Bewakoof.com, said, “We are very pleased to have Investcorp on-board with us as we gear up for the next exciting stage of our journey. At Bewakoof.com, the customer is at the centre of everything we do, and we remain committed to providing quality and creative fashion to the youth at an unmatched value. Having grown significantly in the last couple of years, we will continue investing in improving the customer experience through technological innovation and focusing on talent acquisition."
Bewakoof.com creates distinctive fashion for the Indian youth, with in-house capabilities in design, manufacturing, technology, data science, and marketing. The startup claims to be delivering sales of more than 650,000 products per month with a customer base of over four million, often making repeat purchases.