Cairo-based Y Combinator-backed digital trucking marketplace Trella has acquired local rival Trukto, the startup told MENAbytes today, without disclosing financial details of the transaction. The acquisition will help it increase its market share and solidify its position as a market leader, said the startup.
Trella, founded late last year by former Uber employees Omar Hagrass and Ali El Attrash, former Vezeeta employee Pierre Saad and Muhammad El Garem, connects shippers with carriers through its online marketplace. Trukto, founded by Ahmed Khedr and Ali Khedr in 2017, also operated in the same space.
The acquisition after completion of operational and network integration will result in Trella having more than 10,000 truckers in its network, making it the largest trucking marketplace in Egypt.
The startup aims to leverage the acquisition to accelerate its growth strategy in the Middle East and North Africa.