- Tunisia-born and France-based SaaS startup Winshot, has raised a six-figure investment from 216 Capital.
- Founded in 2022 by Walid Mzoughi, Alaa Mokrani, Amjed Bouhouch and Hela Gabsi, Winshot is a B2B software-as-a-service (SaaS) retail operations management startup that helps retail companies digitally connect, manage, and engage their deskless workforce.
- The new investment will allow Winshot to enhance its teams in France and Tunisia to grow its business.
Supporting Winshot, a cutting-edge French Tunisian startup located in Marseille, 216 Capital is investing a six-figure investment in the company’s innovative solution. With a focus on leveraging Winshot’s technological expertise, the goal is to enhance operational efficiency and elevate the overall in-store customer experience for brands, retail chains, and franchise leaders.
Winshot has revolutionised the operational landscape for businesses spanning Europe, Africa, and the Middle East. It tackles the intricate challenges of distribution networks by focusing on two pivotal elements:
Empowering Internal Frontline Teams: This involves fostering stronger connections, deeper involvement, and heightened engagement among internal frontline teams operating both in the field and at the retail store. This includes roles such as merchandisers, network animators, store managers, store associates, and area and regional managers.
Real-time Monitoring: Utilising key performance indicators, Winshot ensures the seamless application of processes and adherence to brand standards at every retail store within the distribution network.
The startup recently concluded a noteworthy funding round, with 216 Capital leading the investment charge. These financial resources are earmarked for establishing high-caliber marketing and sales teams, solidifying a robust market presence in both France and Tunisia. As an active member of French Tech Marseille, Winshot is poised to leverage opportunities across ecosystems on both sides of the Mediterranean.
Dhekra Khelifi, partner at 216 Capital, emphasises, “A fantastic team and a product that addresses a real need in a promising market—these are the reasons why we invested in Winshot. Our investment reflects our confidence in their potential and our commitment to supporting their journey to success."