• Saudi Arabia-based e-commerce platform Aya has raised $7 million (SAR 26 million) in a Series A round, led by RAED Ventures, with participation from Nuwa Capital, Sanabil Investments (PIF), Joa Capital and Khwarizmi Ventures.
• Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya operates a demand-driven fashion platform, testing 700+ designs monthly and producing based on real-time customer engagement.
• The funding will support category expansion and scaling its real-time production model across new segments.
• In March 2025, Aya closed a $1.6 million seed funding round, led by Khwarizmi Ventures, with participation from Raed Ventures, Joa Capital, FENA Holdings, Turki Alrajhi, and a group of angel investors.

Press release:

Saudi fashion startup Aya has announced the successful close of its SAR 26 million Series A round, led by RAED Ventures, with participation from Nuwa Capital, Sanabil Investments (a wholly owned company of PIF), Khwarizmi Ventures, Joa Capital and other investors.

Founded in 2024, Aya has rapidly scaled its operations, growing to more than 60 team members, serving over 100,000 customers, and achieving 9x year-on-year growth.

The company operates a demand-driven model that allows it to launch trends in real time, test over 700 designs monthly, validate demand within hours, and only invest in production for products that show clear customer engagement. Manufacturing is routed through a distributed network, enabling fast turnaround and competitive pricing.

Aya initially validated its model within the $3 billion abaya market, demonstrating the efficiency of its real-time production approach.

The new funding will support Aya’s next phase of growth, enabling the company to expand into new product categories and scale its model across broader fashion and lifestyle segments.