• Iraq-based e-commerce startup Rozenama has raised $150,000 in a pre-seed round from Iraqi entrepreneur and Aljasmi Perfumes CEO Mohammed Haider.
• Founded in Baghdad by Abbas Muhil and Mohammed Fawzi, Rozenama provides an e-commerce platform for Iraqi merchants, integrating local delivery companies, payment methods and cash-on-delivery infrastructure.
• Rozenama says it has grown from 250 to more than 900 active merchants over the past 12 months and has more than 13,000 registered users.
• The funding will provide engineering runway, support the launch of a rebuilt version of the platform on 25 August, and finance expansion among merchants outside Baghdad.

Press release:

Iraq-based e-commerce startup Rozenama has raised $150,000 in a pre-Seed round from Iraqi entrepreneur and Aljasmi Perfumes CEO Mohammed Haider.

Founded in Baghdad in 2022 by Abbas Muhil and Mohammed Fawzi, Rozenama provides an e-commerce platform built for Iraqi merchants. Its infrastructure incorporates local delivery companies and payment methods, including cash on delivery.

The company is targeting a market where many retailers continue to sell through social media platforms such as Instagram and WhatsApp, receiving orders through direct messages and manually managing inventory. Rozenama is seeking to bring these processes into a structured digital system that enables merchants to manage and scale their online operations.

Over the past 12 months, Rozenama says its number of active merchants has increased from 250 to more than 900, while registered users have surpassed 13,000.

The company plans to launch a fully rebuilt version of its platform on 25 August 2026.

Proceeds from the round will primarily be invested in engineering, including the platform rebuild, and expanding Rozenama’s merchant base across Iraqi governorates outside Baghdad. The company said markets outside the capital have accounted for most of its growth over the past six months.