The video creation platform targets small to medium- sized enterprises across the Middle East and North Africa (Mena) region offering support for the creation of Arabic videos.
“Although do-it-yourself video creation platforms exist, trying to create on them Arabic-language videos is nearly impossible—text is garbled, font options are minimal, and the user has to be able to navigate the platform in a different language,” said Habib Hazzan, managing general partner at Ibtikar Fund.
Any user can sign up on Vidmass, pick a template from its online library and customise it with the company’s brand’s logo and images, then upload it onto its social media platforms.
“Most startups, small and medium companies as well as individuals who own e-commerce shops in the region are having nightmares trying to find professional agencies or freelancers who can create eye-catching videos, so they can use them for the different campaigns or for special occasions. They end up spending time and money and never getting a suitable video on time,” said Kais Al Essa, founding partner and chief executive officer at Vision VC.
The investment will be used to further develop the Vidmass technology.