Ibtikar Fund has announced a seed investment in the Palestine-based meditation app Tawazon.
Tawazon, or “balance” in Arabic, offers its users meditations guides in Arabic to help them practice breathing exercises, mindfulness and relaxation before sleep.
“I had first-hand experience of how meditation had helped me become more balanced,” said Suna Zoabi-Othman,founder at Tawazon. “I realised that many of us native Arabic speakers would prefer to meditate in our language, yet the Arabic meditation apps available offered only a mediocre product, at best. So, I brought together the best team I could to create Tawazon and help others find that balance which we all seek.”
Meditation in the Arabic language remains a largely untapped market, the company noted in a statement, adding that the global market leader, Calm, is now valued at more than $1 billion.
“We realise the need for meditation and mindfulness, especially during such trying times. We are investing in Tawazon because we see great potential in the product and the ability of the team to make their vision a reality,” said Habib Hazzan, managing general partner at Ibtikar Fund.