How do you seize a market opportunity?
Disaster for many evokes a sense of fear and danger and a desire to seek out safety and stability. But there are those who manage to seek out the opportunities in disasters. These people usually tend to be pioneers, innovators and risk-takers. This pandemic has caused a crisis unlike any other in modern history. Millions have suffered as a result, but there are those who have thrived and seized the market opportunities that the pandemic has brought about.
For this podcast we spoke with two companies, Sedar Global, a 128-year old company and Viromasks, a company that did not exist at the beginning of this year to get a better sense of how they seized the opportunity to produce masks and what will happen to them once a vaccine is made available.