US Fresh Del Monte invests in Jordanian agritech Decapolis
- US-based agriculture company Fresh Del Monte Produce has acquired a 39 per cent stake in Jordanian agritech Decapolis.
- Founded in 2018 by Abedalrhman Habashneh, Decapolis provides a blockchain-driven traceability technology for the food industry through a QR code, which allows consumers to see a complete log of product information from farm to fork. Meanwhile, Fresh Del Monte, headed by Mohammad Abu Ghazaleh, connects producers, distributors and marketers to provide fresh and fresh-cut fruits and vegetables.
- The investment is part of Fresh Del Monte’s mission to provide tech-driven solutions for its products and services and offer sustainable solutions that other businesses and industries can benefit from.
Fresh Del Monte Produce, one of the world’s leading vertically integrated producers, distributors, and marketers of fresh and fresh-cut fruits and vegetables announced today it has invested a 39 per cent stake in Decapolis, a Jordanian and UK-based startup technology company that provides a blockchain-driven traceability technology for the food industry. The investment is part of Fresh Del Monte’s technologically driven mission to provide best-in-class, innovative solutions for its products and services, but also creates and provides sustainable solutions that other businesses and industries can benefit from.
The two companies plan to roll out Decapolis Food Guard (DFG)™, the blockchain-based traceability solution, across all Fresh Del Monte business segments, starting with Fresh Del Monte’s pineapple operations in Costa Rica. Decapolis Food Guard provides full traceability solutions through the DFG chain of records which capture assessments at each stage of production, from planting to distribution through QR codes. Deploying blockchain technology ensures data remains immutable and QR codes on product labels certify end-to-end traceability. Anyone who scans the QR code will be able to see a complete log of product information from farm to fork. This traceability process allows for trusted record-keeping in the supply chain, whether it impacts consumer knowledge, food safety, or quality analysis. Fresh Del Monte and Decapolis also plan to provide the Decapolis Food Guard (DFG)™ to other interested businesses.
“Now more than ever, consumers are very cognizant of what goes into their food. With this blockchain technology, they’ll know exactly what has gone into the product, and where it has travelled until the moment it was purchased for consumption. We’re excited to begin rolling out this traceability solution to all Fresh Del Monte products,” said Mohammad Abu-Ghazaleh, Fresh Del Monte Chairman and Chief Executive Officer.
Decapolis has successfully developed and deployed this solution in the private and public sectors, spanning four continents. Today, Decapolis is optimistic about its promising partnership with Fresh Del Monte.
“We are in the business of doing good. We embark on this endeavour with full confidence in our company, our offerings, our service, and the people we serve. It will surely be a promising and fruitful venture, a force multiplier to work that positively impacts communities, families, and the future of healthy living and technology for good. “We remain steadfast in moving towards our vision of becoming the leading global reference platform for compliance and certification for food trade worldwide,” said Abedalrhman Habashneh, Decapolis Founder and Chief Executive Officer.