SRMG launches VC arm to back regional early-stage media companies
- Saudi Arabia-based media group SRMG has launched a new VC arm to back early-stage companies that focus on media creation, digital media, media enablers and tools, including generative AI, as well as immersive and interactive entertainment.
- SRMG Ventures will initially target investments from the Seed to the Series B stage.
- The VC firm has announced inaugural investments and partnerships with two companies: Saudi Arabia-based Telfaz11 and UAE-based VUZ.
SRMG, a global integrated media group, today announced the launch of its corporate venture capital arm, SRMG Ventures. In line with SRMG’s transformative growth strategy, SRMG Ventures will invest in early-stage companies and technologies within the core target areas: media creators, digital media, media enablers and tools, including generative AI, as well as immersive and interactive entertainment. SRMG Ventures will initially target investments from the Seed to the Series B stage.
SRMG Ventures will enable SRMG to back and empower regional talent and entrepreneurs, acting as a catalyst for further growth of the rapidly evolving media industry in the region. SRMG Ventures will provide SRMG with direct access to innovative technologies, as well as new media talent and content creators, that will continue to enhance SRMG’s own media portfolio and drive forward the future of media. The new corporate venture capital arm will additionally help SRMG penetrate new markets and further diversify its business offering, whilst generating tangible financial returns.
SRMG Ventures has also announced inaugural investments and partnerships with two fast-growing companies:
Telfaz11; a Saudi-based creative media studio specializing in locally relevant entertainment content, and producer of the box office hit “Sattar” and the feature film “Alkhallat+” which was one of the top ten most watched movies in Saudi Arabia on Netflix.
VUZ, is a leading VR-enabled social media app that allows users to engage with 360o videos enabling a new level of immersive realism.
Jomana R. Al Rashid, CEO of SRMG said: “We are excited to continue to lead and support the growth of the dynamic and fast-growing media and content industry in Saudi Arabia and beyond. Our new venture capital arm, SRMG Ventures, will enable us to discover and nurture new talent and content creators and leverage the latest advances in virtual reality and artificial intelligence. The adoption of cutting-edge technologies will invigorate SRMG’s products and services, further elevating content offerings and experiences for our local and global audiences. Our first investments in two leading companies, one local and one regional, led by exceptional creatives from the Arab world, mark the beginning of this thrilling endeavour.”
The announcement comes at an important moment for the MENA media and venture capital sectors. The MENA media and entertainment sector is expected to grow at 9% to exceed $20 billion by 2026, outpacing global growth.1 In addition, the MENA region, and Saudi Arabia in particular, is experiencing a vibrant entrepreneurial ecosystem, with venture capital funding crossing the $3 billion mark in 2022, an annual rise of 8.3%, with Saudi Arabia startups securing $987 million in 2022, a 72% increase compared to 2021.