• Saudi Arabia-based platform Flawless has raised $1.5 million in pre-seed funding, backed by unnamed angel investors focused on early-stage innovation.
• Founded by Shaimaa Alghamdi, the platform uses generative AI and social psychology to offer personalised career guidance.
• The company originated as a blog in 2023 and transformed into a full-fledged digital startup in 2024, targeting unmet demand in the career support space.
• The funding will be used to scale technology, improve services, and hire new talent to expand operations.

Press release:

Flawless, a Saudi-based digital platform offering AI-powered career guidance, has raised $1.5 million in a pre-seed funding round backed by a group of regional angel investors. The investment will be used to enhance the platform’s technology, improve user experience, and expand the company’s growing team.

Flawless combines generative AI and social psychology insights to deliver tailored career recommendations to individuals navigating professional transitions. The platform evolved from a blog launched by founder Shaimaa Alghamdi in 2023 into a fully-fledged startup by 2024, addressing growing market demand for accessible, personalised mentorship and job-matching tools.

Initially focused on educational content, training opportunities, and job listings, Flawless quickly scaled by identifying a gap in the market for intelligent, tech-driven career guidance. With this funding round, the company aims to further refine its services and broaden its reach across Saudi Arabia and beyond.

“What began as a passion project is now a data-driven platform helping thousands make smarter career decisions,” said Alghamdi. “This funding validates our approach and gives us the fuel to scale responsibly and impactfully.”

The investment highlights rising investor interest in human capital-focused solutions and reinforces the role of Saudi startups in addressing social and economic development goals aligned with Vision 2030.