6 ways to gamify your customer acquisition model If you have never heard the word ‘gamification’, the reason is not because it is not a proven concept, but because companies might not tak... Hanan Solayman • 27 August, 2014 Gamification Customer Acquisition
Here's how group messaging app Palringo raised $230,000 for Syria and Gaza this Ramadan Palringo, a London-headquartered group messaging and gaming app for iOS and Android launched in 2006, used its 27 million-strong user... Stephanie d'Arc Taylor • 12 August, 2014 group messaging charity palringo
Palestine How these two Arab startups are joining forces to support #Gaza More and more individual and collective initiatives are being launched every day across the Arab region – and the whole world for that m... Maya Rahal • 10 August, 2014 solidarity visualizingpalestine VisualisingPalestine
How important is communication for startups? Most startup founders, especially those working in tech, pay too much attention to the technical aspect of their product, working under... Kamel Al-Asmar • 02 August, 2014 communications
5 tips to get your customers excited about sharing your product Going viral by having your loyal customers becoming your brand ambassadors is a dream for every brand; this is what enabled my first... Taoufik El Jamali • 30 July, 2014 Referral Growth hacking Tips
How to gain customer trust: 6 lessons from top Moroccan and Tunisian daily deals sites In Morocco and Tunisia, daily deals websites have changed the way people use the internet. There was a before, when online purchases were... Aline Mayard • 22 July, 2014 Superdeal.ma Hmizate Bigdeal.tn
Marketing in Ramadan: do well by doing good In the UAE and MENA region, Ramadan is usually a slow month for most startups. But for charitable causes, Ramadan is an ideal time for... Sharene Lee • 15 July, 2014 carpool arabia moti roti cause marketing
Ramadan a new opportunity for gaming startups, if they play their cards right (Image via ajib.fr) Update 2/9/14: Game Cooks' Haram Al Maarifa, originally slated for release during Ramadan, is now available for... Stephanie d'Arc Taylor • 13 July, 2014 Ramadan Gaming
Lebanese game developer fights uphill battle despite international recognition Over the past few months, I’ve heard numerous stories from game developers in the Arab world and across Europe looking to target regional c... Glen Dalakian II • 10 July, 2014 indie Competitions Mobile
9 tips to fight a drop in Facebook engagement Yesterday, we published the first of a two-part series on how – and why – small businesses are struggling for traction ... Wissam Dandan • 01 July, 2014 Lists Tips Facebook
Why is Facebook engagement dropping 40% every year? It’s been a tough year for businesses on Facebook – especially small businesses. Reaching customers has never been more difficult, and the... Wissam Dandan • 30 June, 2014 Tips Facebook Social Media
3 lessons from MITEF's Cairo competition, from startup finalist Melltoo Chosen from over 5,000 applicants, Melltoo (a startup I cofounded) had the honor of being one of 50 semi-finalists at the 7th MIT... Sharene Lee • 05 June, 2014 startup competitions MIT Competitions
How niche e-commerce site HobbyGulf doubled its orders in four months The Gulf aviation industry has been the envy of the world over the last decade with lower costs and an ideal, centralized location that... Alexander Hawkes • 07 May, 2014 niche E-commerce
4 tips for successful digital marketing, from Dubai's STEP conference For the third round of the annual STEP Conference, held April 30th in Al Serkal Avenue in Dubai, organizers chose the topic of... Pamela Kesrouani • 07 May, 2014 STEP Conferences
4 tips to put user generated content to work for your business As an entrepreneur, you’ve probably had some kind of internal monologue that went a bit like this: “I know we need great content – but it t... Wissam Dandan • 27 April, 2014 UGC user generated content content
How this Saudi advertising firm pulled in 200 clients Recently, an Arabnet study found that total online advertising spending in the Arab region reached $300 million USD in 2013, and is... Pamela Kesrouani • 06 May, 2014
Having successfully crowdfunded, Moroccan-American smart doorbell Chui plots next steps The story of Chui, a new generation of intercom, isn’t one you hear every day. Its trajectory has involved the city of Dallas, t... Aline Mayard • 15 April, 2014 Gadget morocco
Meet the airline pilot behind one of the biggest apps in Morocco and Algeria Stéphane Lagouche is not your usual app developer. Ten years ago, this French engineer moved to Morocco to start a new career as an ... Aline Mayard • 03 April, 2014 morocco mobile advertising
How Buzzeff monetized the growth of social video advertising Almost two years after raising a $1.2 million USD round of investment, and one year after launching its Dubai offices, Moroccan... Maya Rahal • 20 March, 2014 buzzeff morocco Video Advertising
4 tips on monetizing Arabic content from Rudolf Jabre of 2Pure This is the first part of our expert content series, in which we will highlight valuable advice from key experts in the regional... Maya Rahal • 18 March, 2014 Chababs Gheir Ra2ed
U.A.E Cary! off to a rollicking start on Eureeca; signals an increasingly complex UAE used car market UPDATE: As of April 17, 2014, Cary! has met its Eureeca goal, having raised $103,400 on the crowdinvestment platform. Eureeca investors... Stephanie d'Arc Taylor • 11 March, 2014 eureeca crowdinvestment crowdinvesting
New mentorship program JeeranSME expands in Palestine Support for startups in the West Bank and Gaza is continuing to grow, with the launch of JeeranSME, a new mentorship program designed to... Nina Curley • 10 March, 2014 JeeranSME Mentorship
Egyptian startup Asly fights counterfeit vaccines to save lives and money When Tamer Ahmed was a child, his three year-old sister died because she had been given a counterfeit vaccine. Years later, still... Pamela Kesrouani • 05 March, 2014 counterfeit Mobile
Repurposing content: A Beginner's Guide If there’s one thing businesses seem to struggle with when it comes to content, it’s producing enough of it. In fact, 64% of B2B com... Wissam Dandan • 26 February, 2014 repurposing content content