How to Build a Tech Product that Consumers will Adopt

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Advertising and marketing firm WPP's article "My Brain Hurts: The Digital Revolution is Leaving the Consumer Behind" offers 17 tips for building truly great products. Read the guide to discover why a widening gap is forming between what technology can do, and what consumers understand about what it can do, and how simplicity may just be the most important quality that you strive for.

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