Finding Partners to Sell Your Technical Product [Wamda TV]

Mackram Raydan, founder of Cuevox, an appointment reminder and management service, describes his decision to sell his technical platform to partners, who can white label the platform and develop their own version with their own interface and logo, rather than selling his product directly to businesses. Raydan explains how he seeks out entrepreneurs who are interesting in selling products but don't want to develop a new platform, and how he's looking to expand into the MENA region.

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