Announcing a partnership that will reach thousands of readers in the Middle East and North Africa, Wamda and Arabic Knowledge@Wharton, the online journal of The Wharton School, will freely offer tailored content to entrepreneurs directly from the world’s leading business school.
Readers will be able to access a knowledge base that includes interviews with Wharton faculty and exclusive conversations with industry leaders. Anyone seeking guidance on the MENA region will benefit from featured analyses of regional trends, success stories, and articles on best practices.
Additionally, Wamda, the platform that empowers entrepreneurs through investment, content and programs, and Arabic Knowledge@Wharton will jointly author reports for their specialized audience, which counts senior executives and leaders from government, academia and the media. Collectively, Wamda and Arabic Knowledge@Wharton reach over 150,000 people monthly in the region, offering content both in English and Arabic.
“The Middle East is fast developing into a hub for the emerging global economy,” said Bulent Gultekin, associate professor of finance at the Wharton School, and Academic Director of the Wharton Center@CERT, Abu Dhabi. “Wharton is very interested in understanding the region’s growth and its future economic roles.”
To further support entrepreneurs, Wamda and Arabic Knowledge@Wharton will jointly host online interactive sessions with Wharton faculty and experts and Arabic Knowledge@Wharton will provide Wamda members with more access to seasoned advice at select events.
"This partnership is a natural extension of Wamda and Wharton’s shared belief in leveraging the web to inspire and empower entrepreneurs throughout the MENA region," said Habib Haddad, CEO of Wamda.
The partnership with Wamda extends Wharton’s presence in the Middle East. The business school entered into an agreement with the Higher Colleges of Technology and the Center of Excellence for Applied Research & Training (CERT) in the United Arab Emirates, opening the Wharton Center@CERT, Abu Dhabi in 2010.
The center acts as a hub for the MENA Region where the Wharton School conducts research, hosts seminars and events for UAE-based and regional business and management executives, and publishes Arabic Knowledge@Wharton.
“The readership of Arabic Knowledge@Wharton is spread across the globe,” said Pankaj Paul, managing editor of Arabic Knowledge@Wharton and general manager of the Wharton Wharton Center@CERT, Abu Dhabi. “It demonstrates the great interest people have in understanding the role the Middle East plays in the global economy. Our partnership with Wamda will allow us to reach an even broader audience and to better cover the topics and issues that matter to them.”