Pitching a Retractable Heel Shoe Company at The Hit in Cairo [Wamda TV]

Farida Abd El-Nabi and Fadila Abd-Elaal, finalists at product innovation competition and TV show The Hit, hosted by AUC's Entrepreneur Society and Souq.com in Cairo, discuss Farila, their idea for a company that creates retractable heels for women. This will solve the issues that they have transiting from work to evening, they say. 

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