Abed Agha, founder of Vinelab, discusses trends in the entertainment industry today, especially in marketing through mobile apps. He outlines the new trend for marketers to enter the digital space to promote artists, music, and other entertainment.
Agha discusses how new entertainment companies can get off the ground, offering best practices for media startups. He also explains how companies are redefining payment options and customer experiences to reduce piracy of digital media. “The best way to kill piracy is to create convenience for users,” he says.
Agha discusses how Vinelab is capitalizing on users’ interest in mobile apps for entertainment promotion throughout MENA.