How Reviews Convince Customers to Buy E-commerce Products [Infographic]

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With Arab users often not trusting online payment, e-commerce platforms in some markets in the Middle East have struggling to move away from cash-on-delivery. 

Yet, according to a new infographic put together by PeopleClaim, site reviews could be key for getting clients to purchase products. The data, drawn from various sources, reveal that 71% of potential clients agree that consumer reviews make them more comfortable that they are buying the right product, and 82% of consumers consider user-generated reviews extremely valuable.

The infographic also reveals that:

  • 63% of consumers are more likely to purchase from a site if it has product ratings and reviews.
  • 70% of users consult reviews or ratings before purchasing.
  • 83.8% of respondents day they would trust a user review over a critic.
  • Customer reviews create a 74% increase in product conversion.
  • 57% of shoppers trust custumor reviews as a research source.

Click here for a bigger version of the infographic.

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