With the Egyptian government scrambling to revive the nation's economy, this Boston Consulting Group report, discusses the impact of internet usage on Egypt’s economy, with an overview ofthe e-commerce sector e-commerce and how it is boosting the economy.
The report also touches on how new technology and internet penetration re affecting other sectors including tourism, manufacturing, media and advertising.
According to the report, SMEs, which represent 90% of enterprises in Egypt, are the main driver of the country's economy.
What's more, going online has a huge impact on their ability to scale. 55% of digital companies were able to grow their businesses by 20% or more each year between 2007 and 2010, while this percentage drops to half (25%) of that for companies that do not have an online presence.
Most companies in Egypt are not tapping into this opportunity; only 13% of small enterprises and 41% of medium enterprises are online.
Yet, the report finds, online revenue streams are also building. While TV commericals still dominate the market, Egypt’s online advertising market size grew by 134% between 2009 and 2011, to reach EGP 500 million (US$ 72 million) in 2011.
E-commerce is growing as well. The value of products bought online totaled EGP 24 billion (US $3.4 billion) in 2011, accounting for 3% of total shopping transactions. For more, download the full report from the grey box on your right.