• Saudi Arabia-based Bonat, an AI-powered customer engagement platform, has raised $6 million in a Series A round led by stc group’s corporate venture capital arm, Tali Ventures. The round also saw participation from anb seed Fund, Rua Growth Fund, RZM Investments, and a network of angel investors.
• Founded in 2019 by Saud Binsaeed, Bonat enables merchants to convert walk-ins into loyal customers through AI-driven analytics, behaviour-based marketing automation, and digital wallet integrations. The platform currently supports thousands of retailers and F&B brands across Saudi Arabia, connecting with over six million users.
• The new funding will fuel AI product development, the rollout of personalised campaign automation, and expansion across Saudi Arabia and the wider GCC.

Press release:

stc group’s corporate venture capital arm, tali ventures, has led a $6 million (SAR 23 million) Series A investment round in Bonat, a Riyadh-based AI-powered customer engagement platform. anb seed Fund, Rua Growth Fund, RZM Investments, and a network of leading angel investors also contributed investments to the Series A round alongside tali ventures. This funding builds on stc group’s investment in innovation and Saudi startups advancing digital transformation.

Bonat has built one of the region’s fastest-growing digital engagement ecosystems. Its all-in-one platform blends advanced analytics, AI driven engagement tools, digital wallets, and behaviour-based marketing automation, helping merchants convert walk-ins into loyal customers and measurable growth. Today, Bonat supports thousands of retailers and F&B brands across the Kingdom and connects with over six million users.

With this round of funding, Bonat will deepen its AI capabilities, roll out personalised campaign automation, and expand into new verticals such as retail and services. Integration with payments and mobile wallets will allow merchants to manage the full customer journey from a single dashboard.

Motaz Alangari, Group Chief Investment Officer of stc group, said, “Customer engagement is the foundation of loyalty and growth in the digital economy. Our investment in Bonat reflects stc’s commitment to empowering merchants with smarter digital tools and advancing the Kingdom’s Vision 2030..”

Khalid S. Alghamdi, CEO of anb capital, said, “We’re making a strategic play in one of Saudi Arabia’s fastest-growing markets. Customer success platforms are set to triple to nearly USD 180 million by 2030, while the broader CRM space will more than double to USD 1.46 billion by 2033. Bonat sits at the nexus of both, delivering AI-driven engagement tools for a rapidly digitalising economy. Through anb Seed Fund, we’re not just backing a platform, we’re empowering a force multiplier for SMEs at exactly the right moment in Saudi’s venture growth story.”

Saud Binsaeed, Founder and CEO of Bonat, said, “This investment fuels our next chapter: scaling faster, advancing AI integration, and empowering businesses to turn every customer interaction into revenue growth. We are proud to be building one of the region’s most impactful data-driven engagement platforms.”

Turki Aljoaib, Managing Partner of Rua Growth Fund, said, “Bonat is reshaping how Saudi businesses connect with their customers. From in-store insights to digital wallets, Bonat empowers SMEs to compete in a cashless, data-driven economy. We’re proud to back their next phase of growth.”