The market of MENA Facebook users is about 44 million, representing 4% (44 million) of Facebook's total population, which approaches 1 billon. The majority of MENA Facebook users are in Egypt (11.9 million), followed by Saudi Arabia (5.9 million) and Morocco (5 million).
Other statistics of note:
- Most (36%) are between 18 and 24 years old, and 35% are female.
- The most successful companies to reach fans on Facebook in 2012 were been mobile, e-commerce and airline companies.
- The fastest growing brand on Facebook for 2012 was Egyptian company Mobinil, a mobile services company.
- The most interactive Facebook page in Jordan was, unsurprisingly, Royal Jordanian Airlines, with a 0.291% engagement rate.
For those looking for examples of popular regional ads, the infographic also reveals the most-liked and most engaging posts on Facebook this year; click the infographic or click here to see it full size.