Startups looking to launch a viral video campaign can now look to the example of Emirati weddings directory Yebab.com, which recently launched the first episode of an animation series about the Emirati wedding process, called Ya M3iris, in collaboration with Kharabeesh.
Yebab.com, whose founder Murshed Mohamed spoke to Wamda about how his revenue doubled last year, provides brides with comprehensive wedding planning services, from gown selection to photography, catering, and venue booking, making it easier for brides to prepare for their wedding and reduce the level of stress they go through. The company recently announced that it is looking to expand further into Saudi Arabia and Egypt this year.
Maryoum, young hero of Yam3iris, is an Emirati bride to be, confused about all the weddings preparations after a lawyer asked her hand in marriage. The first episode features her moments of frustration and how she pictures herself during her wedding day, and her anxiety about the process.
The video, following on the recent popularity of Kharabeesh's political cartoons, offers an example of how startups can create a viral marketing campaign by partnering with an animation studio to create novel digital media.
Watch the first episode here:
The whole series consists of five episodes, each one to be released every two weeks. So stay tuned!