The reader is king.
After an era of praising content as the supreme power in media, the focus today is shifting towards the consumer.
“Content is still king," said AJ+ managing director Dima Khatib at Step Conferenc2 2017 this week, during a panel dissecting the nature of news consumers. But ‘working in media is like sailing. You have to adapt to the wind and sea. Us producers need [to adapt] to figure out how to reach audiences and target them."
Read more here: https://www.wamda.com/2017/04/media-industry-step2017