Wamda

How to Invade the World Using YouTube: Lessons from 2012

Video sharing channel YouTube has created an unprecedented platform for making people famous and transforming ideas into...

Arabic Content Digital Marketing Digital Media

Beirut Creative Cluster Works to Increase Collaboration Among Local Companies

One year ago, the Beirut Creative Cluster (BCC) was just an idea developed by Berytech. Today, the cluster is set to become a hub for...

Animation Conferences Design

SocialWire Launches Optimized Ads for Facebook, Announces $2m in Investment

Online advertising has yet to be proven very effective. Yet SocialWire, a company started in Istanbul by a Turkish entrepreneur, is out to...

Digital Advertising Advertising Social Networks

Social Media to the Rescue: Egypt's Splinter Makes Résumés Obsolete

“A year and a half ago my brother asked me to design and update his CV and I remember telling him, this is the social era man, I'm sure we w...

Digital Marketing Egypt Innovation

User Experience vs. Usability: How Can Startups Enhance Their Brand?

When it comes to user experience and usability, both of these terms are still very new to this market, so it’s not surprising that people s...

Digital Marketing Ecosystem Marketing

Going Digital: Offline Businesses Moving Online, Part 4 [Wamda TV]

In the last segment of our June CoE E-Commerce panel, Going Digital: Offline Businesses Moving Online, moderator Omar Christidis o...

COE CoE E-Commerce Conferences

The State of the Internet in 2012 [Presentation]

Henry Blodget and Alex Cocotas from Business Insider’s BI Intelligence team have assembled a detailed overview of the U.S. and global digita...

Advertising Digital Advertising Digital Marketing

Going Digital: Offline Businesses Moving Online, Part 2 [Wamda TV]

In Part 2 of our June CoE E-Commerce panel, Going Digital: Offline Businesses Moving Online, moderator Omar Christidis of ArabNet, asks pan...

Advertising COE CoE E-Commerce

Startups Must Accept Change and Adapt [Pic of the Week]

Things don’t stay the same forever. It’s a fact of life that a lot of people, especially expanding businesses, often have trouble dealing w...

Daily Deals E-commerce Digital Marketing

Are You Ready for the Digital Revolution? [Infographic]

Did you know that 37% of customers are influenced by word-of-mouth, and 10-25% use social media to help them make purchasing decisions? Or...

Digital Marketing

Moroccan Social Ad Startup Buzzeff Raises $1.2M for International Expansion

In the Moroccan digital space today, startup Buzzeff is becoming a strong and influential player with a fresh approach to advertising....

Advertising Digital Advertising Digital Marketing

Shaping the Entrepreneurial Future of Egypt

The 2012 AUC Research Conference, held this past week at the university's New Cairo campus, was an exercise in uniting Egypt's...

Accelerators Angel Investment Arabic Content

SMEX Releases A Guide To Create Facebook Pages with Impact

Social Media Exchange (SMEX), released earlier this week a new Arabic-language guide Creating Facebook Pages with Impact (Arabic): A Guide ...

Digital Marketing

What Ethical SEO Is and Why You Should Care

I was reading a book by Christopher Elliott titled Scammed, which is all about the extent to which companies will go to misinform...

Analytics Digital Marketing SEO

How to Build Interactivity with Customers: A Look at Dubizzle’s Email Survey

Around end of November last year, famous UAE-based online free classifieds site Dubizzle, who just expanded their marketing team, wanted...

Digital Marketing

4 Simple Ways to Create Interactive Experiences on Your Website

I grew up in Cyprus, and one of the activities I did as a kid was play a SEGA arcade game called Wonder Boy. The game was so much fun...

Digital Marketing

Flip Media Acquired by Publicis Groupe

Publicis Groupe has announced its acquisition of Flip Media this morning. The regional digital media agency will join Leo Burnett...

Digital Marketing

3 Easy, Cost Effective Content Management Systems

In my previous article, 7 Must-Dos Before You Build Your Website, I mentioned different options an entrepreneur can consider to build his...

Digital Marketing

7 Secrets to Successful Email Marketing

When it comes to marketing your business, email marketing is one of the most effective and underrated channels you can use. It's sometimes...

Digital Marketing

CloudArena plans to Disrupt the Hotel Industry in Turkey and the MENA [Wamda TV]

During the Webrazzi summit, Arden Agopyan, Ali Beklen and Tolga Yalcinkaya from CloudArena shared with us their plans to disrupt the hotel...

Data Digital Marketing Expansion

How to Monetize Digital Content in Emerging Markets: eMarketer’s Geoff Ramsey [Wamda TV]

Geoff Ramsey, founder of eMarketer, discusses trends in access and monetiztion of digital content in emerging markets at the 2012 Abu Dhabi...

Digital Advertising Digital Marketing Digital Media

7 Must-Dos Before You Build Your Website

As a new business owner, an entrepreneur or even the owner of an established business looking to launch or change its website, it...

Digital Marketing

Thought Leadership

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