For e-commerce companies in the UAE, it's time to go mobile, reduce your prices, and advertise in the evening.
These conclusions may seem obvious, but JadoPado's recent infographic on The Anatomy of E-Commerce in the UAE grants another look at when, why, and what shoppers are buying in the Middle East's largest e-commerce market. In 2010, the UAE market was valued at an estimated $2 billion, accounting for around 60% of total GCC e-commerce sales, which reached $3-3.5 billon, and were estimated to grow to $5 billion in 2011 according to Visa.
- Most of the survey respondents are married men between the ages of 25 and 36 who earn under 3,000 AED (US $815) a month, a statistic that may surprise those who assume that women amassing designer wardrobes are the region's biggest spenders.
- Most access the internet at home- on their mobile phones (79%).
- Top categories? Consumer electronics and travel and event tickets.
- Pricing and customer service are the two most important factors that encourage them to buy, although a lack of security and a lack of ability to test products ahead of time are the biggest customer deterrents.
- Most prefer credit cards (40%), with cash on delivery a close second (30%).
- Most don't spend more than one month's salary (under 3,000 AED) in a year, and unsuprisingly most shop after 4pm.
The skew in the data towards men buying electronics makes sense coming from JadoPado users; the company focuses on selling consumer electronics, offering same day delivery in the UAE. What's also interesting about the infographic is that it shows a rise in credit card use relative to cash on delivery. Last August, JadoPado said that 40% of their sales were done using COD. These results indicate that only 30% of respondents prefer COD, while 40% prefer credit cards, and PayPal in the Middle East is on the rise.
Check out the infographic here. Click here or the image to see the larger version.