Formally trained as a graphic designer, Luma has always applied the construct that design increasingly influences our interconnected world, shaping perspectives and shifting cultures. Her work has always placed an emphasis on establishing a sense of purpose. Strategy and research take a big role in her process as she insists that design form be determined by its function. She holds a Bachelor of Graphic Design from the American University of Beirut and a Masters in Design Entrepreneurship from the School of Visual Arts in New York, and her clients include Aldar, Futtaim, Comcast, Aramco and Sony just to mention a few. You can find her on her blog at http://www.lumaeldin.com/ or on Twitter at @azkabemieh.