Announcing the First Batch of Speakers at CoE E-Commerce

Here's a tease of what's to come at CoE E-Commerce. Our first batch of speakers include the following industry experts. Stay tuned for the next batch, coming later this week.

Head to  the CoE E-Commerce page to register for the event, as space is selling out.

Demet Mutlu 

Demet Mutlu, Founder & CEO of

Demet  Mutlu is the Founder & CEO of, Turkey’s leading fashion e-commerce site. With over 5 million members, has become one of the biggest fashion sites in the world shortly after opening its doors in March 2010.

Henri Asseily, Co-Founder Shopzilla, Bizrate, Telnnic

Henri Asseily is a serial entrepreneur, whose current position is Chief Strategist of Telnic Ltd, the registry for the new .tel top-level domains. In 1996 he co-founded, and in 1999 expanded the platform to online comparison shopping and created Shopzilla which today is one of the largest shopping sites in the world. 


Bassel Ojjeh, Co-Founder and CEO of nPario 

Bassel Ojjeh, co-founder and CEO of nPario is a data practitioner and evangelist who harnesses the power of data to drive revenue and audience engagement. 


Melih Ödemiş, Co-Founder and CIO of

Melih Ödemiş is one of the pioneer Internet entrepreneurs in Turkey. After one year of professional experience in Citibank, Melih founded with his partners in 2000, which is the online food delivery giant in Turkey, active in +40 cities, processing +45000 orders every day. 

Martin  Martin  Waldenstrom, CEO of CashU

Martin joined Maktoob group in 2005, then the largest Arab Online Portal, and joined cashU in 2009 as a CEO and Director. He is credited with building it to be an innovative alternative payment solutions for E-commerce business in MENA region. 

James Chan

 James Chan, Co-Founder & Principal at Neoteny Labs

James Chan is co-founder & Principal at Neoteny Labs, which manages an early stage venture fund that invests between $50k and $500k in consumer Internet startups in Asia and the US. James is a Charter Member of TiE Singapore and is also co-founder of Startup Roots Singapore, a non-profit grassroots organization focused on matching elite software engineering talent with tech startups. 


 Isam Bayazidi, CEO of Ikoo

Isam Bayazidi is the Chief Executive Officer of ikoo, the largest online advertising network in Middle East and North Africa. While at Maktoob, Isam initiated and lead, the Arabic Search Engine company in Maktoob Group, as well the Product Director in where he worked on in several projects and initiatives.

Stephen  Stephen Leeds, eCommerce Business Leader at Visa Middle East

Stephen Leeds joined Visa in July 2011 as the eCommerce Business Leader within the Middle East region, covering the GCC, Levant, Pakistan and Afghanistan. Based in Dubai, he is responsible for continuing to build Visa’s eCommerce business across the region, working closely with partners to integrate solutions in each market.

Pamir  Pamir Gelenbe, Partner at Hummingbird Ventures

Pamir is a Partner at Hummingbird Ventures where he focuses on digital media and e-commerce, and he serves on the board of Peak Games, MarkaVIP and On Device Research. Previously, he co-founded Flytxt, a pioneer in mobile marketing technology in Asia, Europe and the US. 


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