During Ramadan, netizens tend to spend more time surfing the web, and social media consumption and user habits change significantly. It is usually that time of the year when companies dedicate more time and more effort to engage with their customers, as the biggest four telecom companies spend around 200 million dollars on marketing during Ramadan.
To help brands learn when are the best times to post on social media and when to engage with their audience, The Online Project, a social media agency that operates in Amman, Riyadh and Dubai, released a couple days ago a report exploring Arab users' habits on Facebook and Twitter during Ramadan.
This TOP report includes analysis on the change in engagement levels across the region and determines if people are more positive or negative during Ramadan. It also looks at how people are engaging with brands on social media and which are the best times to tweet and post on Facebook in nine different countries in the Middle East (Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar and the UAE).
Some of the most interesting findings of the report is a 30% increase of the average engagement rates for regional brands on Facebook during Ramadan, and 33% on Twitter, compared to other times of the year.
For more take homes, check out the cool infographic here, or download the report from the grey box to the right