Wamda

U.A.E

Mitgo Group acquires UAE finance platform Embedded

Germany-based marketing technology provider (martech) Mitgo Group has acquired the UAE-based embedded finance platform...

Mitgo Group Embedded Marketing

Jordan

Jordan’s DigiZag raises Series A funding

Jordan-based digital advertising and performance marketing startup DigiZag, has secured a seven-figure Series A funding round from the...

DigiZag Marketing SME Investment Fund

U.A.E

ArabyAds acquires Dmenta

UAE-headquartered online advertising and consumer intelligence platform (adtech) ArabyAds, has acquired Dubai-based influncer and brand...

ArabyAds Dmenta adtech

Global

Should businesses be spending or saving their marketing dollars?

By Anastasiya Golovatenko, account director at Sherpa Communications The economical whirlwind caused by the outbreak of Covid-19...

Marketing Advice how to

Egypt

ArabyAds secures $6.5 million from Equitrust

ArabyAds, a performance marketing company, has raised $6.5 million in its Series A round from investment arm of Choueiri group Equitrust,...

Invesmtment Funding Marketing

Global

How to measure loyalty without alienating your customers

Research suggests a 5 percent increase in customer retention will boost profits by 20-100 percent across a wide range of industries, which...

Marketing growth users

Global

What I Know about hotels’ online reputation: PwC’s Martin Berlin

Online payments are playing an increasingly more paramount role in the hotels and hospitality industry. Increasing online bookings are...

WIK PwC Hotels

Regional

5 AI advertising startups to watch

This edited article was originally published on Centric. Using AI in marketing has been the new kid on the street for some time. With...

Artificial intelligence Marketing Advertising

Regional

Way to grow: 4 vital skills for 2017 [Opinion]

With 2017 around the corner, it’s time to learn a new set of strategies, sharpen your skill-sets, and get ready for the challenges...

Growth hacking white hat links content marketing

Maghreb

Turning Moroccan shops' Wi-Fi into marketing tools

Not offering free Wi-Fi is not an option anymore. (Images via Nextwi) Offering a quality internet connection is increasingly an...

wifi nextwi Marrakesh

Regional

Should my startup invest in content marketing?

Still unsure about the value of content marketing? Read on. (Image via The Sales Lion) “We’re thinking about marketing for our startup but ...

content marketing Wissam Dandan content

Regional

Programmatic marketing, what is it and why entrepreneurs need it

There is no doubt that marketing and advertising is now an essential part of any entrepreneur's business strategy. Even if the funding a...

Artificial intelligence Rocket Fuel EMEA Dominic Trigg

Egypt

Leaving multinationals behind: how Creative Lab Group's Randa Abdou forged her own path

If you live in Egypt, you’re probably familiar with the Rotato potato chips brand and its growth in popularity over the years. Despite its ...

Pepsico women entrepreneurs Egypt

Saudi Arabia

4 ways to tackle Saudi ecommerce, from an Oasis500 mentor

Sometimes, you can talk to people for hours and not understand how the time passed so quickly. And then there are those times when a half...

Saudi Arabia Social Media Marketing

How to run a digital marketing campaign, from Dubai's Digital Labs

Thanks to rapid technological development, digital marketing has become a ubiquitous part of corporate marketing campaigns. Osama Romoh,...

Digital Marketing Marketing Digital Lab

Marketing in Ramadan: do well by doing good

In the UAE and MENA region, Ramadan is usually a slow month for most startups. But for charitable causes, Ramadan is an ideal time for...

carpool arabia moti roti cause marketing

9 tips to fight a drop in Facebook engagement

Yesterday, we published the first of a two-part series on how – and why – small businesses are struggling for traction ...

Lists Tips Facebook

Why is Facebook engagement dropping 40% every year?

It’s been a tough year for businesses on Facebook – especially small businesses. Reaching customers has never been more difficult, and the...

Tips Facebook Social Media

Saudi Arabia

Saudi startup Feelit provides teenage girls with a forum to express their feelings

The rise of social networks has shown just how much people like to express themselves. Feelit, as the name implies, is one social...

teenagers Bootstrapping Saudi Arabia

YouTube the next frontier for marketers in Bahrain [Infographic]

A recent infographic produced by Tawasul, a Bahrain-based social media consultancy and management firm, rounds up the top-rated brands on...

twitter Bahrain YouTube

4 ways to benefit from your competitors

Entrepreneurs tend to feel more enthusiastic and motivated about executing their idea when they believe they were the first to think of...

competitors Marketing

Regional

Discover the first Arabic e-book on website SEO

The web is full of articles and videos that explain how to buy a domain, build a website and make it SEO-friendly. However, the...

Book affiliate marketing SEO

Online Arabic book on SEO and websites

Arabmarketer is an online Arabic guide that covers many topics including how to buy a domain and register a website, programming and...

Book SEO Marketing

Global

Could Middle East e-commerce benefit from Pinterest?

There was nothing special about the verb ‘pin’ before Pinterest was founded in 2010. Today, online, it's most likely to...

Funding Social Networks Marketing

Thought Leadership

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