U.A.E ArabyAds acquires Dmenta UAE-headquartered online advertising and consumer intelligence platform (adtech) ArabyAds, has acquired Dubai-based influncer and brand... Dunya Hassanein • 25 January, 2021 ArabyAds Dmenta adtech
Global Should businesses be spending or saving their marketing dollars? By Anastasiya Golovatenko, account director at Sherpa Communications The economical whirlwind caused by the outbreak of Covid-19... Thought Leadership • 24 June, 2020 Marketing Advice how to
Egypt ArabyAds secures $6.5 million from Equitrust ArabyAds, a performance marketing company, has raised $6.5 million in its Series A round from investment arm of Choueiri group Equitrust,... News • 07 April, 2019 Invesmtment Funding Marketing
Global How to measure loyalty without alienating your customers Research suggests a 5 percent increase in customer retention will boost profits by 20-100 percent across a wide range of industries, which... Julia Samodurova • 09 July, 2018 Marketing growth users
Global What I Know about hotels’ online reputation: PwC’s Martin Berlin Online payments are playing an increasingly more paramount role in the hotels and hospitality industry. Increasing online bookings are... Rana Freifer • 02 October, 2017 WIK PwC Hotels
Regional 5 AI advertising startups to watch This edited article was originally published on Centric. Using AI in marketing has been the new kid on the street for some time. With... Hamna Anwar • 26 April, 2017 Artificial intelligence Marketing Advertising
Regional Way to grow: 4 vital skills for 2017 [Opinion] With 2017 around the corner, it’s time to learn a new set of strategies, sharpen your skill-sets, and get ready for the challenges... Ehsan Jahandarpour • 29 December, 2016 Growth hacking white hat links content marketing
Maghreb Turning Moroccan shops' Wi-Fi into marketing tools Not offering free Wi-Fi is not an option anymore. (Images via Nextwi) Offering a quality internet connection is increasingly an... Yassine Bakir • 08 February, 2016 wifi nextwi Marrakesh
Regional Should my startup invest in content marketing? Still unsure about the value of content marketing? Read on. (Image via The Sales Lion) “We’re thinking about marketing for our startup but ... Wissam Dandan • 26 July, 2015 content marketing Wissam Dandan content
Regional Programmatic marketing, what is it and why entrepreneurs need it There is no doubt that marketing and advertising is now an essential part of any entrepreneur's business strategy. Even if the funding a... Pamela Kesrouani • 02 July, 2015 Artificial intelligence Rocket Fuel EMEA Dominic Trigg
Egypt Leaving multinationals behind: how Creative Lab Group's Randa Abdou forged her own path If you live in Egypt, you’re probably familiar with the Rotato potato chips brand and its growth in popularity over the years. Despite its ... Stephanie Nour Prince • 22 February, 2015 Pepsico women entrepreneurs Egypt
Saudi Arabia 4 ways to tackle Saudi ecommerce, from an Oasis500 mentor Sometimes, you can talk to people for hours and not understand how the time passed so quickly. And then there are those times when a half... Reine Farhat • 24 September, 2014 Saudi Arabia Social Media Marketing
How to run a digital marketing campaign, from Dubai's Digital Labs Thanks to rapid technological development, digital marketing has become a ubiquitous part of corporate marketing campaigns. Osama Romoh,... Pamela Kesrouani • 05 August, 2014 Digital Marketing Marketing Digital Lab
Marketing in Ramadan: do well by doing good In the UAE and MENA region, Ramadan is usually a slow month for most startups. But for charitable causes, Ramadan is an ideal time for... Sharene Lee • 15 July, 2014 carpool arabia moti roti cause marketing
9 tips to fight a drop in Facebook engagement Yesterday, we published the first of a two-part series on how – and why – small businesses are struggling for traction ... Wissam Dandan • 01 July, 2014 Lists Tips Facebook
Why is Facebook engagement dropping 40% every year? It’s been a tough year for businesses on Facebook – especially small businesses. Reaching customers has never been more difficult, and the... Wissam Dandan • 30 June, 2014 Tips Facebook Social Media
Saudi Arabia Saudi startup Feelit provides teenage girls with a forum to express their feelings The rise of social networks has shown just how much people like to express themselves. Feelit, as the name implies, is one social... Reine Farhat • 22 January, 2014 teenagers Bootstrapping Saudi Arabia
YouTube the next frontier for marketers in Bahrain [Infographic] A recent infographic produced by Tawasul, a Bahrain-based social media consultancy and management firm, rounds up the top-rated brands on... Stephanie d'Arc Taylor • 23 January, 2014 twitter Bahrain YouTube
4 ways to benefit from your competitors Entrepreneurs tend to feel more enthusiastic and motivated about executing their idea when they believe they were the first to think of... Muhanad Sabha • 12 January, 2014 competitors Marketing
Regional Discover the first Arabic e-book on website SEO The web is full of articles and videos that explain how to buy a domain, build a website and make it SEO-friendly. However, the... Reine Farhat • 14 November, 2013 Book affiliate marketing SEO
Online Arabic book on SEO and websites Arabmarketer is an online Arabic guide that covers many topics including how to buy a domain and register a website, programming and... Wamda • 14 November, 2013 Book SEO Marketing
Global Could Middle East e-commerce benefit from Pinterest? There was nothing special about the verb ‘pin’ before Pinterest was founded in 2010. Today, online, it's most likely to... Reine Farhat • 27 October, 2013 Funding Social Networks Marketing
7 tips for launching a successful guerrilla marketing campaign We all see tons of emails each week with subject lines like, “Top 10 Advertising Ideas for this Year” or “What Are Some of the Most Creat... Muhanad Sabha • 31 October, 2013 Advertising Marketing
What did startups learn at Astrolabs' recent workshop in Amman? After their first Scaling Online Startups (SOS) workshop in Dubai this past May, and subsequent workshops in Riyadh and Beirut,... Glen Dalakian II • 24 September, 2013 Astrolabs Workshops Marketing
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