Regional Should my startup invest in content marketing? Still unsure about the value of content marketing? Read on. (Image via The Sales Lion) “We’re thinking about marketing for our startup but ... Wissam Dandan • 26 July, 2015 content marketing Wissam Dandan content
Regional How to leverage failure [Wamda TV] There is no shortage of literature about failure. Bloomberg reported that the average startup that failed between 2010 and 2013 failed 20... Antoine Abou-Diwan • 29 July, 2015 Hanan Abdel Meguid Kamelizer Failure
Saudi Arabia Misreading Saudi entrepreneurship [Opinion] When looking at it from the outside, Saudi Arabia’s entrepreneurship potential appears very different to the reality. There are arrogant m... Nader Ajami • 29 July, 2015 entrepreneurship Saudi Arabia Women
Regional Know your competition... or else [Wamda Cartoon] Competitors are just ninjas who don't use swords. One minute you think you're about to disrupt a whole sector, then BAM, someone else comes... Omar Al Fil • 03 August, 2015 Humor competition Cartoon
Palestine Goodbye San Francisco loyalty card, hello Ramallah startup When Mohammed Amleh left a well paid job in the loyalty card business, in San Francisco, to return to Palestine to launch a startup, people... Tala El Issa • 21 July, 2015 SWIPT ramallah palestine
Global Four reasons why a startup-to-startup economy works Coming together can be a beautiful thing for startups. (Image via atelier.net) As a serial entrepreneur and creator of Timez5, Nader... Nader Sabry • 13 July, 2015 S2S Collaboration NASA
Global How to build a multi-billion dollar business, according to Ex-Apple CEO John Sculley John Sculley back in the day. (Image via Associated Press) “There has never been a better time to build a transformative company,” says Joh... Natasha D'Souza • 01 July, 2015 Steve Jobs John Sculley apple
Regional Keeping your hands clean Almost half of all businesses in MENA do not have anti-corruption or bribery policies in place, and startups are at unique risk if they... Rachel Williamson • 24 June, 2015 Corruption
Regional 6 steps to valuing a tech startup [Opinion] This is an edited crosspost with BOOSTMENA. There are hundreds (if not thousands) of posts on the subject of valuation, specifically... Amir Farha • 03 June, 2015 irr tech startup Valuation
Regional 5 apps to help you stay focused this Ramadan Getting organized at the best of times is hard. All you need is some quiet....and an app. Your smartphone can be a powerful tool when it... Ahmed Soliman • 21 June, 2015 IFTTT Ramadan Legacy Habit List
Global Nature versus nurture, can you breed an entrepreneur? Once mixed, there's no turning back. (Image via Raail.com) A new wave of entrepreneurship research encompassing the classical psychology... Teeb Assaf • 11 June, 2015 Personality traits Nature versus nurture entrepreneurs
Lebanon Daily deals site ScoopCity outlives, outplays Lebanese rivals Brothers Abdallah and Ghaith Yafi (Image via Executive Magazine) ScoopCity was one of the first online daily deals platforms in... Dana Ballout • 18 June, 2015 Y Venture Partners competition lebanon
Maghreb Nurture your network, PR tips for startups Entrepreneurs had a workshop in an intimate setting. (Images via Kaymu) When and how does one communicate the launch of a new project?... Sara Kadaoui • 30 June, 2015 Kaymu startupyourlife Casablanca
Lebanon What does it take to make it in the Lebanese ecosystem? There was plenty to discuss at Energy Boost. (Images via Facebook) How do you make it big in a country like Lebanon? How do you... Maysaa Ajjan • 27 May, 2015 Energy Boost UK Lebanon Tech Hub Beirut Digital District
Regional Programmatic marketing, what is it and why entrepreneurs need it There is no doubt that marketing and advertising is now an essential part of any entrepreneur's business strategy. Even if the funding a... Pamela Kesrouani • 02 July, 2015 Artificial intelligence Rocket Fuel EMEA Dominic Trigg
Regional How international SEO is different, and how to do it right Effective search engine optimization requires close attention to details. Any digital marketer or SEO (search engine optimization)... Wissam Dandan • 19 May, 2015 Search Engine optimization Wissam Dandan SEO
Regional From Egypt to the Gulf: conquering the HR market Attracting good staff is the MENA-based entrepreneur’s constant lament, yet Egyptian Rania Abdallah says there are ways to solve this d... Eman Mostafa • 02 July, 2015 talent AHRC AspireHRConsultants
Regional Silicon Valley investor on MENA’s road to startup success Bern Shen at Flat6Labs mentoring a startup team working on children education. Investor Bern Shen is optimistic about the MENA region’s a... Pamela Kesrouani • 03 June, 2015 MENA ecosystem Bern Shen MENA
Global How this fresh grad landed a job at Wamda Standing out in the crowd can be hard work. Even for pencils. (Image via Evoke) At the start of May young Egyptian graduate Ahmed Soliman... Lucy Knight • 19 May, 2015 Job Creation Job Recruitment Programme
Bahrain How one Bahraini jeweler sparkles in a competitive market Making her mark with jewels. (Images via Curve Jewellery) If you want to find jewelry traders operating in the Arabian Gulf, a simple... Elsy Melkonian • 18 May, 2015 Curve Jewellery Vital Voices Bahrain
Regional Pitching on the open road: Uber brings MENA entrepreneurs and experts together in 5 cities Entrepreneurs pitched their startups in cars they hailed through Uber's mobile app. (Image via Maysaa Ajjan) Pitching a business... Natasha D'Souza - Maysaa Ajjan • 17 May, 2015 Arabnet digital showcase arabnet digital summit UberPITCH
Regional Diagnose your market: insights into MENA’s digital health revolution The health revolution. (Image via CB Insights) As the m-health industry of the Middle East continues to grow, Dubai hosted its first... Roland Daher • 11 May, 2015 Trice Imaging Inc HealthXL Qualcomm Ventures
Regional Challenges that spark ideas: GE's CMO meets MENA startups, discusses problems and solutions In January 2015, entrepreneurs from the Middle East and North Africa met with Beth Comstock, GE's Chief Marketing Officer, at Masdar City... Maya Rahal • 29 April, 2015 MEMakers Local vs Global Beth Comstock
Global How one Jordanian's innovative approach to job hunting got Airbnb's attention Nina Mufleh wants a job at Airbnb. Like thousands of others though, when she began her quest, she quickly found her applications and calls... Lucy Knight • 23 April, 2015 resume Airbnb CV