Wamda

How are NGOs perceived on social media in the Arab world? [Infographic]

Non-governmental organizations (NGOs) in the Arab world should make good use of social networks to spread their message and increase...

Nakhweh

Voucher book The Entertainer bets on a new mobile app for global expansion

While daily deals are no longer as popular as they were a few years ago, the prospect of getting more for less is a perennial hit. Voucher...

uae entertainer Dubai

What role should social media play in classrooms in the Middle East?

Facebook, Twitter, and Google have become indispensible tools in our professional as well as social lives; this is fast becoming as true in...

dubai school of government Education

DIC Excellence Series: Understand the Power of Personal Brands in Career Advancement and Recruitment

Dubai Internet City is hosting a talk titled “Understand the Power of Personal Brands in Career Advancement and Recruitment” as part of thei...

Branding Social Media

Online Arabic book on SEO and websites

Arabmarketer is an online Arabic guide that covers many topics including how to buy a domain and register a website, programming and...

Book SEO Marketing

3 tips for a successful mobile advertising campaign

Mobile advertising has fast been gaining momentum in the region, growing at a rate of 77% this year only. While many may still find them...

mobile advertising Advertising

Is building hardware in China the secret to crowdfunding a huge seed round?

Devices are having a moment, and so is HAXLR8R. The hardware-focused startup accelerator, based between San Francisco and Shenzhen, China,...

accelerator haxlr8r china

7 tips for launching a successful guerrilla marketing campaign

We all see tons of emails each week with subject lines like, “Top 10 Advertising Ideas for this Year” or “What Are Some of the Most Creat...

Advertising Marketing

Meet the business network that's empowering women in Saudi Arabia [Wamda TV]

CellA is a network for professional Saudi women. Founded in Riyadh, it’s quickly spreading to the rest of the kingdom’s commercial and edu...

ksa saudi Networking

Moms love mobile ads more than you do [Report]

It has become somewhat of a cliche to say that the future of the internet is mobile. And even though smartphone users say that mobile ads...

mobile advertising Mobile Women

Egyptian entrepreneur Amira Azzouz fights back against content theft

Last week, Amira Azzouz, founder and Editor-in-Chief of Fustany.com, the fashion and lifestyle site for Arab women, was doing some...

theft content scraping

Interact Egypt offers affordable social media marketing courses for entrepreneurs

Egyptian entrepreneurs can finally attend professional training courses on key topics related to the marketing of their own startups at...

Egypt Workshops Digital Media

What did startups learn at Astrolabs' recent workshop in Amman?

After their first Scaling Online Startups (SOS) workshop in Dubai this past May, and subsequent workshops in Riyadh and Beirut,...

Astrolabs Workshops Marketing

What Mashrou' Leila's crowdfunding success means for the Arab music scene

Last month, 543 fans of the Lebanese indie rock band Mashrou' Leila gave a combined total of over $66,000 USD to fund the release of the...

Don't overthink your startup's social media strategy

If I had a dollar for every time I heard, “I want our social media to be exactly like Just Falafel. I know we are not in the s...

Social Networks Social Media

Five very simple tips for building a successful company page on Facebook

Every day, we hear about new startups that are being established by entrepreneurs in the Arab world. As the number of Facebook users in...

Facebook

5 common PR mistakes to avoid at your startup

One of the hardest things about putting together a startup is actually putting down what makes you great, different, fascinating and...

Branding PR Marketing

Can this Jordanian startup revolutionize social networking using voice?

Sowt could be called Twitter for audiophiles. As a social network based upon short voice recordings, this Jordan-based platform (whose...

Social Networks Social Media

Global

Thought Leadership