Overview

Marriott TestBED Middle East & Africa is an accelerator programme powered by Marriott Hotels with the aim to find cutting edge technologies, that can transform hotel guests experience. The programme will work with startups that have developed products and services which can enhance Marriott Hotels guest experience.

Marriott TestBED Middle East & Africa is a 0 cash; 0 equity; 100% opportunity accelerator. TestBED provides startups with an invaluable opportunity to test their products/services for 10 weeks within an operating Marriott Hotel in a major city in the Middle East or Africa. During this period, startups will be able to receive feedback from Marriott guests and associates to help develop their product. It does not offer startups cash, nor does it ask for equity.

Programme Benefits

Marriott TestBED Middle East & Africa offers the participating startups:

  • The opportunity to test their products/services for 10 weeks within an operating Marriott Hotel in a major city in the Middle East or Africa
  • A marketing training programme, tailored to their needs, provided by industry leaders
  • Mentoring from a range of experts from Marriott Hotels
  • Global exposure through Marriott Hotels’ marketing and media

Organizers

Marriott Hotels creates sophisticated spaces designed to expand the mind and spark new ways of thinking. With more than 550 properties around the world, from urban to resort to Marquis, there is a Marriott Hotel almost anywhere you want to go.

MEC (part of GroupM and WPP) is one of the world's leading media agencies with expertise in media planning and buying, digital media (social, mobile, search, programmatic), innovation, analytics, insight, content and sponsorship. It operates in 93 countries and employees over 5,000 people.

Wamda is a platform of integrated programmes that aims to accelerate entrepreneurship ecosystems throughout the MENA region. Its core focus includes media, community development, research and corporate and government advisory services. In the past few years, Wamda has become the leading grassroots community and knowledge platform for entrepreneurs and supporting stakeholders.