• Applications Open

    Startups wishing to join Marriott TestBED Middle East & Africa complete and submit the online application form.

  • Submission Deadline

    A screening jury examines the received applications and selects 8 startups to participate in Marriott TestBED Pitch Day.

  • Finalists Announcement

    The names of the 8 finalists are announced. The selected startups are invited to Marriott TestBED Pitch Day.

  • Marriott TestBED Pitch Day

    The 8 finalists gather in Dubai, UAE to take part in a series of workshops and pitch their businesses to a panel of judges.

  • Winners Announcement

    The names of the 2 startups selected to join Marriott TestBED Middle East & Africa are announced.

  • Marriott TestBED starts

    The Marriott TestBED accelerator programme starts and each of the selected startups joins a designated Marriott Hotel in the Middle East or Africa.

  • Marriott TestBED ends

    The Marriott TestBED accelerator programme ends and the final products/services created are announced.


Participating startups should fulfill the following conditions:

  • Be a for-profit business
  • Have a product or a service focusing on:
    • Enhancing Marriott Hotels’ in-room experience
    • Transforming the overall guest stay and F&B experience, in and outside the hotels
    • Helping guests discover a ‘headspace’ and achieve a relaxed state of mind during their stay with Marriott Hotels
  • Be ready to pilot within a live hotel environment (fundamentally beyond “idea stage”; seed and early stage startups are welcome to apply)
  • Be independent entities, meaning that they should not be a subsidiary of an existing corporation or have legal ties to a government body
  • Be represented by team members aged 21 years and older

Selection Criteria

Participating startups will be assessed according to the following criteria:

  • Extent to which the product solves a Marriott-specific business problem
  • Innovative and disruptive technology to transform the guest experience
  • Size of market opportunity and revenue potential
  • A strong market rollout plan
  • Proven traction (e.g. users, customers, revenue)
  • A motivated and skilled team