Foota Towels - Making Egyptian Towels Famous Egypt is famous for its cotton. The best towels in the world are also manufactured here, but there isn’t a recognised Egyptian towel b... Omar Aysha • 19 June, 2012 Design Marketing Fashion
Hold the Vegetables: How 'Now vs. Later' Affects Customer Choice If people typically watch a kung-fu flick or a trashy teen comedy on DVD before the documentary they rented several days earlier, it only... Knowledge @Wharton • 26 April, 2012 E-commerce Marketing
6 Tips for Effective Networking On the heels of Arabnet, some advice on networking:As an entrepreneur, you attend a lot of networking events and over the past two years I h... Esraa Haidar • 03 April, 2012
Design Thinking to Disrupt Lebanese NGOs Desmeem’s “D-Factor” Day witnessed scores of Lebanese designers of all stripes trying out at the Babel Theater stage this past weekend for a... Said Hamideh • 15 March, 2012 Education
Going Mobile: Are You Ready to Put the “m” in “www”? Looking for recent movie information? If you go to imdb.com on a smartphone to research this information, you’ll be welcomed by a mobile o... Gaby Abi Aad • 14 February, 2012 Mobile Mobile Apps
How to Build Interactivity with Customers: A Look at Dubizzle’s Email Survey Around end of November last year, famous UAE-based online free classifieds site Dubizzle, who just expanded their marketing team, wanted... Gaby Abi Aad • 26 January, 2012 Digital Marketing
4 Simple Ways to Create Interactive Experiences on Your Website I grew up in Cyprus, and one of the activities I did as a kid was play a SEGA arcade game called Wonder Boy. The game was so much fun... Gaby Abi Aad • 26 January, 2012 Digital Marketing
Designing a Modern Arab Identity for your Brand Last time we spoke about the clichés being made in developing Modern ‘Arab’ Identities, but never identified what makes one successful. Whil... Luma Shihabeldin • 05 January, 2012
Social Media Tips and Trends in the Arab World from the MediaME Forum One of the memorable Social Media Forums I attended in 2010 was the MediaME Forum. Back then, I had just started my current job as a... Khaled El Ahmad • 01 December, 2011
Marketing Advice that Packs a Punch, from a Successful Dubai Gym Owner Framed in dark black and yellow, the sign reads: “Shut up and Squat”. That is probably one of the nicer statements on the wall of the gym at... Nafez Dakkak • 23 November, 2011
How to Create a Catchy Domain Name For some, scoring a brand-friendly domain name on the internet might feel like a tough initiation into the world of... Said Hamideh • 25 November, 2011
7 Tips for Being Agile Do you want to recruit 40 employees, attract more than 800 customers, get financed within months, have social media buzzing about your... Esraa Haidar • 03 October, 2011
From Bankruptcy to Topping the Arabia500: German Imaging Technologies [Wamda TV] In an interview at the Global Entrepreneurship Summit, Sassan Khatib-Shahidi, co-founder and CEO of Dubai-based printer cartridge ... Wamda • 25 February, 2013 Failure
How to Get Covered in the Media: Tips for Businesswomen in the Arab World [Wamda TV] At the MENA Business Women's Network Forum in April, Caroline Faraj, the Dubai Chief Operations Director and CNNArabic.com Editor at CNN, ... Nina Curley • 17 May, 2012 Media
7 Must-Dos Before You Build Your Website As a new business owner, an entrepreneur or even the owner of an established business looking to launch or change its website, it... Gaby Abi Aad • 27 October, 2011 Digital Marketing
How to Protect your Brand from Unwanted Associations Millward Brown's Article "Whose Brand Is It Anyway?" reveals how you can approach the issue of having your brand take on a connotation that... Wamda • 03 August, 2010
The Keys to Brand Success, by Millward Brown Branding and marketing company Millward Brown's Keys to Brand Success reveals how you can create a strong brand by activating the right... Wamda • 03 August, 2010
How to Develop a Cohesive Brand Voice Branding and marketing company Millward Brown's Article on Getting Serious about 360 Communications reveals how a company can create... Wamda • 03 August, 2010
How to Create an Iconic Brand Branding and marketing company Millward Brown's article "What Makes an Iconic Brand?" offers insight into the greats- Coca-Cola, Nike,... Wamda • 03 August, 2010
SpotOnPR's Curated List of Middle East Brands From TEDxRamallah to ShooFeeTV, visit SpotOnPR's curated list of Middle East Brands. A few include: iMorning Zoo A fun loving trio... Wamda • 20 June, 2010
Essential Communication Tools for Entrepreneurs Essential Communication Tools for Entrepreneurs View more presentations from MaRS Discovery District. Wamda • 20 June, 2010
Creating Interactive Brand Experiences: Tarek Dajani of Cleartag [Wamda TV] Tarek Dajani, the Founder and CEO of web and graphic design firm Cleartag, discusses the cool ways that Cleartag uses new technologies to... Wamda • 08 May, 2011
Is Your Brand Working as Hard as You Are? The Brand Union Middle East hosts a Workshop on branding strategy, hosted by CEO Hermann Behrens, Executive Director Matthew Laubscher,... Wamda • 19 January, 2011